RTÉ Media Sales has announced Spry Finance has renewed it’s sponsorship of Marty In The Morning, RTÉ lyric fm, Monday to Friday, from 7am to 10am.
Brokered by Javelin, the 12-month RTÉ lyric fm sponsorship includes 7 x 10-second sponsor-credited stings per show, cross station sponsor credited promos as well as podcast and homepage sponsorship.
The sponsorship renewal coincides with a superb result in the latest JNLR for Marty in The Morning where the show reached its highest audience ever at 77,000 listeners in the past twelve months and is now positioned as the most listened-to show on RTÉ lyric fm.
Ailish McGlew, Head of Marketing at Spry Finance said, “Spry is delighted to announce the continuation of our radio sponsorship with the wonderful Marty Whelan on RTÉ lyric fm now entering our fourth year.
Marty’s warmth, charm, and unmistakable positivity make him the perfect partner for Spry. His show resonates deeply with our audience, many of whom are loyal and passionate radio listeners who start their mornings with Marty’s music, stories, and smiles.In Ireland, radio isn’t just background noise — it’s part of our daily rhythm.
We love the company it keeps, the comfort it brings, and the community it creates. And for our customers in particular, radio remains a cherished companion: familiar, trusted, and always there.
We’re proud to support Marty as his listenership continues to grow and thrive, and we’re thrilled to be part of another fantastic year together.Here’s to year four… and many more!”
Roisin Shaw, Account Director, Javelin said, “Javelin is thrilled to continue the sponsorship of Marty in the Morning on RTÉ lyric fm on behalf of our client, Spry Finance. This partnership is about connecting with a community that values trust and who have a lust for life, qualities that Spry Finance and Marty in the Morning share in abundance. The latest JNLR release has shown a significant increase in listenership. This growth provides an even greater opportunity for Spry Finance to engage with listeners who are actively seeking trusted financial guidance, making the partnership an even more valuable platform for Spry Finance.”
Tara Farrell, Sponsorship Manager – RTÉ Radio said, “lyric fm’s continued audience growth has proven a big draw for both new and existing sponsors.Spry Finance is now lyric fm’s longest running sponsor and we look forward to entering our fourth sponsorship term and all that it will bring.”
Image caption: Pictured L-R are Marty Whelan, Roisin Shaw, Ailish McGlew
*Source: JNLR
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Date: Tuesday March 3rd 2026
Contact: Rayna Connery, RTÉ Senior Communications Lead.
