RTÉ Commercial today announced Fiat as sponsor of The Louise Duffy Show on RTÉ Radio 1, Weekdays 3pm – 4pm.
The Louise Duffy Show is the home of daytime music on RTÉ Radio 1. Now in her new show time of 3pm Louise continues to curate a one-hour bespoke playlist of the best in music, taking RTÉ Radio 1 listeners back through the years, and into the future to discover new favourites. Louise also supports both emerging and established Irish artists through interviews, studio sessions and plays on air. Perfect for the school run, working from home, or catching some “me time”.
Brokered by WPP, the 12-month radio sponsorship consists of 4 x 10-second sponsor-credited stings every weekday morning, sponsor-credited promos on RTÉ Radio 1 Rising Time, Arena and Sunday with Miriam, as well as listenback and homepage sponsorship.
John Saunders, Managing Director at Fiat Ireland, said:
“Fiat is a brand for everyone, built around accessibility, personality and everyday enjoyment, so partnering with The Louise Duffy Show on RTÉ Radio 1 felt like a perfect fit. Louise has a great connection with her audience and her warm, engaging style reaches people right across Ireland. Her programme offers the ideal platform for us to reach listeners in a way that feels authentic and open. We are delighted to begin this new sponsorship and look forward to building a strong relationship with Louise and her audience.”
Johnluke Hayes, WPP Media Account Director said:
“We are delighted to have secured the sponsorship of The Louise Duffy Show for our client Fiat and see the shows influential platform and engaged listenership as the perfect match for Fiat’s distinctive brand. We are particularly enthusiastic about establishing a significant presence for Fiat on RTÉ Radio 1, finding a natural home with an engaged and contemporary audience. We are confident this sponsorship will resonate deeply and meaningfully.”
Tara Farrell, Sponsorship Manager, RTÉ Radio said:
“We are delighted to welcome Fiat to The Louise Duffy Show on RTÉ Radio 1. This intimate hour of great music carefully selected by Louise and shared with her listeners is an important part of our recently revamped schedule on the station and provides a great space for Fiat to reach audiences. It’s great to have them on board.”
ENDS
Jade Carpenter, Communications Lead, RTÉ
