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Geraldine O’Leary


Geraldine O’Leary, a Psychology graduate from University College Cork, has worked in the advertising industry since graduation. Agencies she has worked with include Brian Cronin and Associates, DDFH&B, Saatchi & Saatchi and Zenith Media.

Geraldine joined RTÉ in 1997 as Manager Television Sales and was promoted to Director Sales and Marketing in 1999. In 2003, she was appointed Commercial Director RTÉ Television, and has played a prominent role in the RTÉ commercial function since then. She was appointed Group Head of Commercial RTÉ in January 2018 and is responsible for leading all of the divisional and cross-divisional commercial staff and operations at RTÉ.

Geraldine is a Fellow of The Marketing Institute of Ireland, Founding Director of TAM Ireland and a Member of the Council of the Marketing Society of Ireland. She is a Board Member of EGTA (European Group of Television Advertising) which has over 100 members across Europe and meets regularly to focus on common challenges and opportunities across markets. She was the President of the egta Board from 2009 – 2011.

In 2018 Geraldine was honoured with the Media Hero as nominated by her Industry Peers.

Geraldine completed a Diploma in Executive Coaching with the Irish Management Institute in 2015