END CREDIT GUIDELINES (3)

RTÉ will use End Credit Squeeze backs/Secondary Events. This is the process where programme end credits are temporarily repositioned on air creating valuable space to promote upcoming programmes and services. This process is proven to prevent channel switching and is a useful service to the viewer.

For RTÉ to use End Credit Squeeze backs/Secondary Events effectively, programme end credits must be delivered in a standardised format so that they remain readable when manipulated.

Attached you will find the Guidelines and reference material together with an example of what the finished product will look like on air.