The RTÉ Children’s & Young People’s Department commissions and creates content for our youngest viewers, all the way up to 18 years of age. It is imperative that the content we commission is creative, innovative and works hard to engage and appeal to what can be a challenging but ultimately loyal audience. Our content is currently commissioned across three distinct age groups. Our strategy going forward will be to create, support and grow hero content across our schedules, (returning series that resonate with our audiences) and continue to commission complimentary mixed genre content across multiple slots.
RTÉjr 0 – 7’s
RTÉjr is our brand for 0 – 7 year olds. The RTÉjr channel broadcasts daily from 7 am – 7pm and we commission multi genre content across both animation and live action for children of this age. For our youngest viewers we want content that is filled with fun and laughter, content that opens up the world and allows children to explore and discover all that is around them. We want to deliver stories that our audience recognise and also bring them on magical imagination filled adventures they can only dream of. We want content that is inclusive, culturally diverse, stories that are a true reflection of what it’s like to be that age and ultimately stories that capture the essence of being young and growing up in modern Ireland.
TRTÉ 8 – 12’s
TRTÉ is our brand for 8 – 12 year olds and seriously who doesn’t want to make content for 8 – 12 year olds? This audience are diverse, energetic, curious, engaged and waiting to be entertained. Home produced content for this age group anchors the RTÉ2 schedule, Monday to Friday from 13:00 hrs to 16:00 hrs. However as content creators we know that placing a series solely on linear will not necessarily reach who we want it to reach. So we want you coming at us with ideas as to how best make your content land. How can we re-imagine, re-cut content into short form and give it another life, cost effectively on RTÉ Player? How can we reignite our YouTube channels by creating content that teases what’s about to land on the main channel. This way of thinking must sit in the overall plan from series concept through to delivery.
So what are kids of this age into? Drama, gaming, sport, comedy, their bedrooms!!. We are looking for energetic, clever, funny unique ideas & series that resonate with this audience and give us the shareability and talkability necessary to allow this content to take off.
13 – 16’s
Specific teen callouts will be happening further down the line so keep an eye out on e-Commissioning.