RTÉ announces AIB as sponsor of ReIGNITE & The Business on RTÉ Radio 1

RTÉ Media Sales today announced AIB as the sponsor of ReIGNITE on RTÉ Radio 1 commencing  Saturday 1st August, 10am – 11am.

Presented by Aine Kerr ReIGNITE the five weeks series will provide listeners with the inspiration, tools and knowledge to re-start their personal and professional lives as they emerge from Covid-19 in August 2020. The five week series will empower people to reassess, reboot and retrain when it comes to changing careers, restarting a business or beginning something they’ve long deferred but feel compelled to act upon now.

The Saturday morning show will feature the voices of ReIGNITERS who are going on a real-time journey to restart, to reignite. For listeners who aren’t seeking to reignite, they will instead be motivated to tune in every week to learn how people are progressing on their journeys. ReIGNITE will lean on a stellar cast of renowned inspirational authors, coaches, business leaders and experts to provide a weekly experience that is not only inspiring but informative.

Richard Curran will return on September 5th to present The Business on RTÉ Radio 1.

The Business broadcasts every Saturday morning from 10am – 11am with 315,000 listeners*.

Brokered by Core Sponsorship, the 6 month sponsorship deal includes four sponsor-credited stings per week, weekly promotional spots on Morning Ireland, Drivetime with Mary Wilson and Countrywide as well as podcast and homepage sponsorship.

Tara Farrell, Sponsorship Manger, RTE Radio & Audio said: “RTÉ Media Sales are delighted to announce yet another Radio 1 sponsorship and that AIB has chosen partner with both ReIGNITE and Ireland’s most listened to business show The Business and its audience of 315,000*listeners. 

Speaking about the sponsorship, Chief Marketing officer at AIB, Mark Doyle said, “We are delighted to sponsor Reignite on RTE Radio 1.  The programme is the perfect fit for AIB as it offers us the opportunity to engage with Small to Medium Enterprises from all sectors across Ireland as they reassess, reboot & restart business post Covid-19. The sponsorship is part of our wider “Backing Brave” brand campaign which was launched in June.”

Sarah Geoghegan, Senior Sponsorship Manager, Core Sponsorship says “Both ReIGNITE and The Business offer the perfect combination of reach and context. They provide a great platform to amplify AIB’s Backing Brave message, in a high integrity editorial environment while reaching an extensive business audience”