The RTÉ Toy Show Appeal raises €6,601,895 million for Irish charities
Average audience of 1.8 million tuned in across the weekend, making it one of the highest-rating TV programmes on a single channel on record in Ireland
The biggest show on the TV calendar The Late Late Toy Show 2021 won the heart of viewers at home and across the world at the weekend, raising a staggering €6,601,895 million for The RTÉ Toy Show Appeal, with viewers watching from 150 countries.
This makes it one of the highest rating TV programmes, on a single channel in Ireland, on record. The 1-minute Reach*** to The Late Late Toy Show (including +1 & Saturday repeat) was over 2.2 million.
After a year where children were restricted in play and socialising with their friends, the Hakuna Matata ‘no worries’ philosophy of this year’s show was central to the core message in allowing children to roam wild both at home and in studio.
Through the generosity and goodwill of the Irish people, The RTÉ Toy Show Appeal in its second year raised €6.6 million, marking a total of €13 million of much-needed funds over the course of its two years.
Online, Irish viewers stayed connected with home and streamed RTÉ Player from over 150 countries including from all fifty states in the USA and all eight Australian territories. Over 330,000 streams live and on-demand across the weekend, making it one of the most-watched programmes of 2021.
Ed Sheeran and the Toy Show Choir performance was the most-watched clip from the show with viewers bowled over by the show’s many young stars. DJ Callum and his hype-man Jackson, Fashionista Abigale and Kellie Harrington’s knock-out surprise were also massive hits.
The Late Late Toy Show with Irish Sign Language (ISL) was available live on Friday night on RTÉ Player and RTÉ News, it has had over 18,000 streams to date with the ISL Late Late Toy Show opening performance of ‘Hakuna Matata’ and Ed Sheeran and the Toy Show Choir with ISL both appearing in the Top 5 most-watched clips on RTÉ Player.
Across the week, the #LateLateToyShow content garnered 4.6 million views on RTÉ’s social accounts across Facebook, Instagram, Twitter and TikTok. On Toy Show night, at one point the top 10 trends in Ireland were #LateLateToyShow names of the Toy Show children who appeared on the show that night with Ryan. At one point, Lego ranked as the 9th most trending in Ireland.
Speaking today, host Ryan Tubridy said: “Friday night was an absolute joy to present, and it felt like it was about six or seven minutes long, it just went by so fast as such were the joy that the children brought to everyone in Ireland. We were a country that needed one big magical hug and thanks to the kids all around the country, we got it. I am flabbergasted by the audience share and I am bowled over by the donations made to The Toy Show Appeal. I think that every child matters and for one night in a dark year, the sun came out and kindness won and the future looking at those kids is very, very bright. So here is the start of a hopeful Happy Christmas for everyone in Ireland, especially the children whose future is made a little brighter thanks to the kindness of their fellow citizens.”