The Late Late Toy Show 2024 Rocked for those at Home and Abroad
Over 1.6 million people watched across the weekend
Record breaking RTÉ Player Toy Show Streams in Ireland and Abroad with 622,000 streams from 139 countries
Over €4.9 million raised for Toy Show Appeal
18.4 million video views across all social media platforms
#LateLateToy Show
RTÉ’s Home Alone themed Late Late Toy Show beamed into homes across Ireland and the world with average TV viewing for Friday night’s show now at over 1.6 million, including catch-up viewing on Saturday and Sunday and the repeat broadcast. Across the weekend, RTÉ Player broke their Toy Show record with 622,000 streams in Ireland and abroad, including Irish Sign Language streams. 250 children invaded the McCallister home by getting involved in toy demonstrations, Wicked performances and the inaugural Toy Show County Parade.
Audiences from 139 countries including streams from all 50 states in America and all eight Australian territories tuned in to see Brian Óg’s karaoke moment, Kevin and his Leitrim half dozen and Zara sharing her space facts; 21% of live streams came from outside of Ireland.
RTÉ social platforms celebrated demo kids and performers from little Kevins to Wet Bandits, Behind the Scenes with Paddy at the end of the show, stars Brian Óg, Dory and a rocking performance of Thunderstruck delighted audiences across all platforms with 18.4 million video views across all and 1.4m engagements on that content across TikTok, Instagram, Facebook, X and BlueSky.
With Patrick Kielty emulating Kevin McCallister, a Christmas tree, and a wrestler to name just some of the extravagant costume changes, the biggest kid of them all Patrick Kielty said: “I can’t believe it’s over for another year but I’m still buzzing from a magical Toy Show last Friday night. As always that’s down to the amazing kids who knocked it out of the park with their performances, their toy demos and bringing their unique personalities, and to you at home for watching and sharing the love on the night. The incredible amount our audience watching at home gave to the Toy Show Appeal this year is mind blowing and the difference it will make to kids and their families up, down and across Ireland is truly humbling. Thank you so much for making it a night to remember.”
Audiences showed their generosity in enormous numbers through their donations to the Toy Show Appeal, raising €4.9 million this year. Children’s charities across Ireland will see the benefit of these funds in the year ahead with the total figure raised since its inception in 2020 now reaching beyond €26 million.
Denise Charlton, Chief Executive of Community Foundation Ireland said: “The huge generosity of The Late Late Toy Show viewers will transform young lives in every county. On behalf of the Community Foundation and our voluntary, community and charitable partners, I want to sincerely thank everyone who took part in this truly magical television moment. As the money continues to flow in, we will now begin the work of turning it into positive action to meet essential needs, address health and wellbeing, as well as, promoting play and creativity. An application process for groups will open in January and full details will be placed on our website www.communityfoundation.ie”
The Late Late Toy Show with Irish Sign Language (ISL) was also available live on Friday night on the RTÉ News Channel and RTÉ Player, ISL Toy Show will be repeated in Wednesday night’s ISL block on RTÉ One. The repeat show was broadcast with Audio Description on Sunday, making the Toy Show more inclusive for Blind and Vision Impaired audiences. The Audio Description version will be repeated tonight (Monday) on RTÉ One.
Alan Tyler, Head of Entertainment, Comedy and Music said: “The Late Late Toy show is a truly unique programme. Where else in the world will you find toys, kids, puppies, stunts, performances, books, costume changes, Christmas, Patrick Kielty and live TV all rolled into one? We are delighted that the hard work and dedication shown by everyone involved in Toy Show has once again connected so well with audiences of all ages both at home and abroad. We are also humbled and hugely grateful to the Irish public who gave so generously to Toy Show appeal, directly affecting the lives of Children and families across the country. We will be back next year to do it all again!”
-ENDS-
9 December 2024
Press Officer: Jilly McDonough
Notes to Editor:
The Late Late Show is proudly sponsored by PTSB.
The RTÉ Toy Show Appeal exists as a Donor Advised Fund with registered charity The Community Foundation for Ireland (Charities Regulator Number: 20044886). Grants from the 2024 RTÉ Toy Show Appeal will be made by an open application process to open in early 2025.
Donations can be made via www.rte.ie/toyshowappeal or with the appeal’s official donation partner Revolut Pay.
The show exceeded a massive 424,000 live streams and an additional 186,000 streams on demand making it one of the most-watched programmes of 2024 on RTÉ Player.
On Youtube, The Late Late Toy Show has had 192,545 views across all clips.
Ratings Source: TAM Ireland Ltd / Nielsen TAM
*Average audience (Live+VOSDAL – Live + Viewed on Same Day As Live on RTÉ One and RTÉ ONE+1+ Catch Up viewing on Saturday and Sunday + Repeat on Sunday RTÉ One and RTÉ One+1) –The average number of viewers across a programme or series, expressed in 000s. TV viewing is measured minute-by-minute.
RTÉ Player Source: Piano Analytics
The global Irish joined Patrick Kielty to stream the Late Late Toy Show from 139 different countries across Toy Show weekend December 6-9th 2024, with 21% of live streams on Friday night from outside Ireland.
The Home Alone inspired show had over 424,000 live streams and an additional 186,000 streams on demand, adding up to 610,000 streams overall, and 41,000 top moment clips.
The ISL Late Late Toy Show was streamed 12,000 on RTÉ Player, with an additional 4,000 watching clips.