Electric Ireland to sponsor Room to Improve

One of Ireland’s favourite shows Room to Improve is back for its sixteenth series and will be proudly sponsored by Electric Ireland.  The brand-new series will begin on RTÉ One and RTÉ Player at 9:30pm on Sunday January 5.

In the new series of  Room to Improve, architect Dermot Bannon returns with five new designs for five incredible properties with a special bonus episode. Charlestown in Mayo, Palmerstown in Dublin, Aughris in Sligo and North Strand in Dublin are the locations for each property.This year, we see Claire Irwin return as Quantity Surveyor. With soaring costs on materials around the country and budgets being pushed, Claire has to work harder to make sure everyone gets their dream home on budget and on time.

Four families from across Ireland have chosen Dermot as the architect for their new feature build with everyone challenged to keep within budget and comply with tight timing and planning deadlines. There’s a bonus episode this year featuring former Dancing with the Stars judge Julian Benson, as he prepares to open a dedicated facility in Dublin for the families of Cystic Fibrosis patients

The sponsorship deal with Electric Ireland includes 90 Electric Ireland credited stings airing across RTÉ One and RTÉ One +1, as well as during series repeats. It also covers live broadcasts on RTÉ Player, all available catch-up episodes, and sponsor logos on all dedicated promos across television and social media channels.

Five new episodes of Room to Improve will air throughout the New Year starting on RTÉ One and RTÉ Player from Sunday January 5.

Lisa Browne, Head of Marketing and Customer Insights, Electric Ireland said: “Electric Ireland is delighted to partner with RTÉ as the new sponsor of Room to Improve. Successful sponsorship is about the right fit between a brand and the entity being sponsored. This programme is loved by our customers and audiences as they look for inspiration to enhance their homes. Electric Ireland helps customers navigate the journey of home renovations and upgrades, providing innovative technologies and expert guidance to create more energy-efficient homes. This partnership aligns perfectly with our mission to empower customers to move to an electric lifestyle”.

John Urch, Business Director at Dentsu said: “We are delighted to have successfully negotiated the sponsorship of Room to Improve for Electric Ireland. As one of the highest-rated programmes on Irish television, Room to Improve is a jewel in RTÉ’s broadcast schedule. This partnership is a natural fit, with Electric Ireland’s NetZero products perfectly complementing the programme’s themes. The synergy between the two brands enhances the sponsorship, creating a seamless and meaningful connection. It is rare—and exceptionally powerful—when brands align as cohesively as Electric Ireland and Room to Improve have in this collaboration.”

Ruth Kennedy, TV Sponsorship Lead said: “RTÉ Media Sales are thrilled to welcome Electric Ireland as our new sponsors of Room to Improve.  The hit series has established itself as one of the nation’s favourite programmes featuring stunning home renovations and is a perfect fit for Electric Ireland to build a connection with its loyal Room to Improve weekly audience of over 650,000. We are all very excited about the new series beginning on Sunday 5 January and look forward to a successful partnership”.   -ENDS- 

Date:  2 January 2025

Notes to Editor: 

Room to Improve is produced by Coco Television for RTÉ.

Image caption: (L-R) Lisa Browne, Head of Marketing and Customer Insights, Electric Ireland, Presenter Dermot Bannon, and Pat Fenlon, Executive Director of Customer Solutions, Electric Ireland.  

Image credit: Damien Eagers / Coalesce for RTÉ

RTÉ Communications: Sharon Sorohan