RTÉ Commercial has announced laya healthcare as the new sponsor of 2FM Breakfast with Carl, Roz & Aisling
RTÉ Commercial has announced laya healthcare, as the new sponsor of 2FM Breakfast with Carl, Roz & Aisling.
Hosted by Carl Mullan, Roz Purcell and Aisling Bonner, 2FM’s three-hour breakfast show has everything to get the day started with great music, comedy sketches, competitions, giveaways and always guaranteed laughs.
Brokered by Mindshare Ireland, the 12-month 2FM sponsorship includes 10 x 10-second sponsor-credited stings per show, sponsor-credited promos across the 2FM seven-day schedule, promotions, outside broadcasts, listen-back and homepage sponsorship.
Rebecca Trevor, Head of Marketing and Consumer Sales, laya healthcare said:
“We’re delighted to team up with Carl, Roz and Aisling on 2FM Breakfast for this exciting new partnership. There’s a natural synergy between the energy of the show and what we stand for at laya healthcare – being there for our members when they need us, with faster, more accessible care. The show’s upbeat, feel-good start to the day mirrors our commitment to looking after people always. We’re really looking forward to what’s ahead with the brilliant 2FM Breakfast team.”
Tara Farrell, Sponsorship Manager RTÉ Radio said:
“Following the latest JNLR results, RTÉ 2FM remains the most-popular radio station in the country for 15 to 34-year-olds. With 148,000* listeners tuning in every morning, we are delighted to welcome laya healthcare back to 2FM as our brand new sponsor of 2FM Breakfast.”
Kate O’Leary, Managing Partner, Mindshare Ireland said:
“We were seeking a standout partnership to match laya healthcare’s ethos of always being there for its members – a breakfast show is one of the most trusted and consistent ways for listeners to start their day, making it an ideal platform to align with. Laya healthcare’s sponsorship of 2FM Breakfast is an exciting opportunity for the brand to connect with a national audience at high frequency on a daily basis, providing a powerful platform in a highly competitive category.”
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Date: Sunday, 1 June 2025
Image captions:
Top – Back: Carl Mullan. Front (L-R): Roz Purcell, Rebecca Trevor, Elaine Murphy and Aisling Bonner.
Bottom – Back (L-R) Elaine Murphy, Rebecca Trevor. Front (L-R): Carl Mullan, Roz Purcell, Aisling Bonner and Emma Butler.
Image credit: Andres Poveda
RTÉ Communications: Caoilinn Putti
Notes to Editor:
Laya healthcare is part of the AXA Group, a worldwide leader in insurance and asset management, with 145,000 employees serving 93 million clients in 51 countries. As Europe’s number one health insurance provider, AXA shares laya’s commitment to helping businesses move to a healthier future.
Laya Healthcare Limited, trading as laya healthcare and laya life, is regulated by the Central Bank of Ireland.
Source: JNLR/ Ipsos MRBI 2025-1*
