Mercedes-Benz Ireland announced as the Car Partner of The Traitors Ireland
RTÉ Commercial has today announced Mercedes-Benz Ireland as the car partner of The Traitors Ireland, coming to RTÉ One and RTÉ Player in the Autumn.
Mercedes-Benz Ireland partnered with The Traitors Ireland production to position six graphite grey Mercedes-Benz GLC SUVs for the duration of filming, delivering a luxurious travel experience for the contestants to and from Missions at the show’s iconic setting of Slane Castle, Co. Meath. The sponsorship agreement will see the Mercedes-Benz GLC SUVs prominently featured in each episode of the series. When the contestants are being driven between Missions, the backseat of the Mercedes-Benz GLC provides a perfect space for secret plotting and formulating new strategies.
Filming recently concluded on the Irish version of the hit series that has enthralled audiences around the world, including award-winning versions in the UK, US and the Netherlands. The Traitors Ireland will feature contestants from all around the country, following a national casting call for applications last year.
Stephanie Bell, Head of Marketing, Mercedes-Benz Ireland said: “We are proud to be the official car partner for this exceptional TV show. This partnership reinforces Mercedes-Benz commitment to delivering unparalleled luxury, performance and brand experience, not only on a global scale, but as an integral part of Irish culture. The iconic Mercedes- Benz star is recognised all over the world, so it is wonderful to see it featured in The Traitors Ireland”.
Alex Culligan, Head of Media Sponsorship, Core Sponsorship said: “We could not think of a better partner for The Traitors Ireland than the iconic Mercedes-Benz, a beacon of style and excellence for Irish consumers for generations and fitting for a venue like Slane Castle. The car is seamlessly woven through the narrative of the show, a star in its own right.”
Gavin Deans, Commercial Director, RTÉ said: “Excitement is building around Traitors Ireland ahead of its launch this Autumn on RTÉ. I am delighted that Mercedes-Benz is the official Car Partner of The Traitors Ireland. The Mercedes-Benz GLC SUV is going to add to the beauty of Slane Castle building the intrigue and excitement to the show.”
Siobhán McSweeney as presenter of The Traitors Ireland will guide viewers through the game, keeping an eagle-eye on the action as contestants fight to stay in the game.
The nail-biting psychological reality competition sees a group of strangers arrive at a remote castle to play the ultimate game of deception, betrayal and trust, all in the hope of winning up to €50,000. But, hidden amongst them are the Traitors, who will attempt to secretly murder a player every night, without getting caught. It’s up to the others, the Faithfuls, to try to detect who the Traitors are, and banish them from the game, before they become their next victim.
Each day, the group embark on Missions as they work together to add more money to the prize pot. For the lucky ones who survive to the end, they have the chance of winning that life-changing cash, but if a Traitor remains undetected, they’ll steal all the money.
The Traitors Ireland will air on RTÉ One and RTÉ Player in the Autumn.
-ENDS-
Date: 11 June 2025
Notes to Editor:
The Traitors Ireland is produced by Kite Entertainment for RTÉ.
The Traitors (Dutch title: De Verraders) was created and developed by Marc Pos and IDTV Creative Director Jasper Hoogendoorn in cooperation with RTL Creative Unit. Since its launch in the Netherlands on RTL 4 in 2021, the format has proved its international appeal with over 30 versions and numerous returning seasons. Hit international adaptations of the format include the Emmy winning US version for NBC Universal’s streaming service Peacock and BBC One’s BAFTA winning version in the UK, which drew in 8 million viewers for the season 2 finale. The US versions will return for a third, fourth and fifth season and the UK version has been commissioned for a fourth season and celebrity version.
A multi-award-winning ratings hit, The Traitors was recently named as K7’s format of the year in 2024 and the format was awarded C21’s International Format Award for Best Host of a Television Format. Previously the Dutch version De Verraders received the Rose d’Or award “Golden Rose” for Best Reality and Factual Entertainment.
For further information please contact:
Sharon Sorohan, RTÉ Communications, Sharon.sorohan@rte.ie