Centra announced as proud food sponsor of The Traitors Ireland

RTÉ Commercial has today announced Centra as proud food sponsor of The Traitors Ireland, coming to RTÉ One and RTÉ Player on August 31.

The partnership will be prominently activated in Centra stores and amplified through media across radio, digital, and social platforms, providing Centra with an opportunity to reinforce its connection to modern Irish consumers.

As part of the collaboration, Musgrave supplied a curated selection of fresh fruit, pastries, snacks and juices for the breakfast buffet featured in each episode along with a range of beverages available to contestants throughout the day and evening in the historic setting of Slane Castle. Viewers can expect to see the range of products feature prominently in Slane Castle’s communal areas as the drama unfolds.

Luke Hanlon, Centra Managing Director said: “As Ireland’s leading convenience retailer with over 500 stores nationwide, Centra is proud to partner with RTÉ as food sponsor of The Traitors Ireland. The partnership with The Traitors Ireland is part of Centra’s strategy to be part of the fabric of Ireland, showing up in key cultural moments and reflects our passion for supporting moments that captivate the nation, with Centra delivering fresh, convenient food wherever the story unfolds.”

Ruth Kennedy, Sponsorship Manager RTÉ said: “We’re proud to partner with Centra as food sponsor for The Traitors Ireland. Excitement is building ahead of the premiere on RTÉ One and RTÉ Player as the Irish version of the international hit series lands on August 31. We’re looking forward to a dynamic and rewarding collaboration.”

Alex Culligan, Head of Media Sponsorship, Core Sponsorship said: “The Traitors Ireland is set to be one of the most talked-about television programmes of the year and Centra is the perfect partner to bring an extra layer of quality to the series. This collaboration places Centra at the heart of moments that will capture the nation’s attention.”

About The Traitors Ireland

Siobhán McSweeney as presenter will guide viewers through the game, keeping an eagle-eye on the action as contestants fight to stay in the game.

The nail-biting psychological reality competition sees a group of strangers arrive at a remote castle to play the ultimate game of deception, betrayal and trust, all in the hope of winning up to €50,000. But, hidden amongst them are the Traitors, who will attempt to secretly murder a player every night, without getting caught. It’s up to the others, the Faithfuls, to try to detect who the Traitors are, and banish them from the game, before they become their next victim. Each day, the group embark on Missions as they work together to add more money to the prize pot. For the lucky ones who survive to the end, they have the chance of winning that life-changing cash, but if a Traitor remains undetected, they’ll steal all the money.

The Traitors Ireland will air on RTÉ One and RTÉ Player on August 31.

-ENDS-

Date: 25 August 2025

Notes to Editor:

The Traitors Ireland is produced by Kite Entertainment for RTÉ.

The Traitors (Dutch title: De Verraders) was created and developed by Marc Pos and IDTV Creative Director Jasper Hoogendoorn in cooperation with RTL Creative Unit. Since its launch in the Netherlands on RTL 4 in 2021, the format has proved its international appeal with over 30 versions and numerous returning seasons. Hit international adaptations of the format include the Emmy winning US version for NBC Universal’s streaming service Peacock and BBC One’s BAFTA winning version in the UK, which drew in 8 million viewers for the season 2 finale.

The US versions will return for a third, fourth and fifth season and the UK version has been commissioned for a fourth season and celebrity version. A multi-award-winning ratings hit, The Traitors was recently named as K7’s format of the year in 2024 and the format was awarded C21’s International Format Award for Best Host of a Television Format. Previously the Dutch version De Verraders received the Rose d’Or award “Golden Rose” for Best Reality and Factual Entertainment.

For further information please contact:
Sharon Sorohan, RTÉ Communications