RTÉ has today announced Heineken 0.0 as the broadcast sponsor of their FIFA World Cup 2026™ coverage.
The sponsorship, brokered by Dentsu, will see Heineken 0.0 stings appear in the opening of all live broadcasts, both on RTÉ2 and RTÉ Player, as well as at the beginning and end of all ad breaks throughout the broadcast. In addition, the Heineken 0.0 logo will feature on all promotional material.
This will be the 23rd edition of the FIFA World Cup™, and the largest tournament ever with 104 matches to be played across the tournament. It will be the first tournament to be played across three host nations, Canada, Mexico and the US and will feature an expanded 48 team format, promising more world-class football and iconic moments than any FIFA World Cup to date.
Kicking off on 11 June in Mexico, RTÉ will deliver full live coverage across all 104 matches, from the Opening Ceremony right through to the Final, on RTÉ2 and RTÉ Player. RTÉ’s coverage will feature expert pre- and post-match analysis, giving fans unrivalled access to the tournament.
Speaking about the sponsorship, Gavin Deans, Commercial Director, RTÉ said:
“With an expanded team format and three host nations for the very first time, this edition of the World Cup is set to be bigger than ever before. We’re delighted to have Heineken 0.0’s support in bringing all 104 World Cup matches to Irish audiences, live and free-to-air. As a huge Irish and global brand, they are a natural partner for our broadcast coverage of this historic tournament.”
Fiona Curtin, Marketing Director, Heineken said:
“We’re incredibly proud to partner with RTÉ for their coverage of the FIFA World Cup 2026™. Sport has a unique way of bringing people together; it sparks conversation, creates connection and turns everyday moments into something shared. Through this partnership, Heineken 0.0 is proud to play a role in those moments, helping fans across Ireland come together and enjoy a refreshing shared experience, wherever they’re watching.”
Ian McGrath, Chief Growth Officer, Dentsu added:
‘This sponsorship is high visibility, high attention, high interest, all built around one of this summer’s big social occasions. It’s perfect for a quality beer like Heineken 0.0’
-ENDS-
Caoilinn Putti, Communications Lead, RTÉ
