RTÉ has today announced its proud support of the Dublin LGBTQ+ Pride Festival which takes place from Thursday 20th – Sunday 30th June.
As media partner, RTÉ’s support of the Dublin LGBTQ+ Pride Festival is in line with our vision to champion Irish culture by captivating audiences and celebrating Ireland’s rich diversity and with our renewed commitment to diversity and inclusion through the publication of a Diversity & Inclusion Charter in 2018.
As a proud supporter of the Dublin LGBTQ+ Pride Festival, RTÉ will:
· Celebrate the Festival with a high profile marketing campaign across radio, television, social and online from Friday 7th June; the campaign will run over two phases as we build up to the Dublin Pride Parade on Saturday, 29th June;
· Produce a schedule of Pride-themed content across our television, radio and online services; full details to be announced;
· March in the Dublin Pride Parade with colleagues across RTÉ, including members of RTÉ’s new Pride employee group, partners and friends.
Commenting on the announcement, RTÉ Director-General, Dee Forbes said; “As Ireland’s national public media organisation with a unique place in Ireland’s media and cultural landscape, we are proud to promote our vision to celebrate Ireland’s rich diversity by supporting the Dublin LGBTQ+ Pride Festival. We hope our campaign to promote the festival will connect with people, both across the country and throughout RTÉ, and raise greater awareness of this important celebration of Ireland’s LGBTQ+ community.”
RTÉ continues to promote attendance at grassroots cultural festival throughout the country through the very successful RTÉ Supporting the Arts scheme, by providing valuable broadcast airtime and social media support. In 2018. RTÉ supported over 130 events across the country, with almost €1m of airtime across TV, radio, online and social platforms elevating these events to a national stage.
In addition, this year RTÉ was a strong supporter of a range of major events, with on-site broadcast and support activation at BT Young Scientist, Schools Digital Champions, Coder Dojo, RTÉ All Ireland Drama Festival, Bloom, Junior Entrepreneur, Mojofest in association with RTÉ, International Women’s Day, and 20×20. Later this year RTÉ will join forces with Fleadh 2019 as official media partner.
Stay up to date with RTÉ’s support of the Dublin LGBTQ+ Pride Festival on Twitter (@rte), Facebook and Instagram (@explorerte) using #RTEPride.
For more on the Dublin LGBTQ+ Pride Festival, visit: www.dublinpride.ie.