RTÉ Media Sales today (Wednesday 1 July, 2020) announced Green Farm as the new sponsor of the popular 2FM night time sports show, Game On.
Hosted by Champion Jockey, Ruby Walsh, former Irish Rugby International, Donncha O’Callaghan and RTÉ’s Marie Crowe, the sports magazine currently boasts an audience of 51,000.*
Broadcasting weekdays on 2FM from 6pm (6-7pm during Covid 19. Usually 6-8pm) Game On is a fast-paced sports show featuring all the top sporting stories of the day as well as action from the world of sport both home and abroad.
Brokered by OMD, the 12 month sponsorship deal includes four sponsor-credited stings per show, cross station promotional spots as well as podcast and homepage sponsorship.
Rachel Brophy, Brand Manager, Green Farm said: “We are delighted to kick off our partnership with Game On this July, not only because we are big fans of the show, but because we feel that there is great alignment between the Game On audience and the Green Farm consumer. Since relaunching the Green Farm brand earlier this year, we have focused on communicating the natural credentials of the brand and highlighting how the Green Farm range offers a convenient solution for people to meet their protein needs with absolutely no artificial additives or preservatives. The captive audience of Game On offers a perfect platform to deliver this message and we’re excited to see this partnership evolve over the comings months.”
Tara Farrell, Sponsorship Manager, RTE Radio & Audio said: “We are very excited Green Farm has chosen 2FM for their first ever media sponsorship and look forward to the next 12 months and all that it will bring.”
Bláithín Henehan, Senior Account Manager, OMD Ireland said: “Game On is a natural fit for the Green Farm brand having both national reach and a relevant audience. This multi-platform partnership will deliver Green Farm’s nutritious range to the Game On audience 5 nights a week. As a nation starved of live sport we’re looking forward to activating this partnership.”
*JNLR/Ipsos MRBI report into radio listening published 06/02/2020