RTÉ Media Sales today announced that Cash & Carry Kitchens will sponsor Today with Claire Byrne from Tuesday, January 2nd, 2024. The mid-morning show beginning at 10am on weekdays with Claire Byrne, features stories of the day, sharp analysis and features.
Brokered by HAVAS, the 12-month RTÉ Radio 1 sponsorship includes 6 x 10-second sponsor-credited stings per show, sponsor-credited promos in Rising Time, Liveline, Drivetime, Saturday with Colm O’ Mongáin and Brendan O’ Connor, as well as podcast and homepage sponsorship.
Today with Claire Byrne is now the fourth most listened to radio programme in the country, with an audience of 331,000. (Source – JNLR)
Tara Farrell, Sponsorship Manager RTÉ Radio said: ”RTÉ Media Sales is delighted to commence 2024 with a brand-new sponsor of Today with Claire Byrne, and to partner with such a recognised and reputable Irish brand.”
Alan Morris, Head of Marketing at Cash & Carry Kitchens said: “We are so excited to partner with Today with Claire Byrne and RTÉ for the upcoming year and we are really looking forward to developing this relationship. As one of Ireland’s most listened to radio shows, with such a wide reaching and engaged audience, Today with Claire Byrne is the perfect fit for our brand. This partnership will provide the ideal platform to communicate the Cash & Carry Kitchens’ message to our customers, giving a great boost to our team of experts across our 17 showrooms nationwide.”
Bryan Keegan, Account Director at Havas Media Ireland said: “We are delighted to be involved with the broadcast sponsorship of Claire Byrne on Radio 1. This partnership aligns seamlessly with Cash & Carry Kitchens, offering an opportunity to boost brand awareness and engage consumers through Claire Byrne’s widely popular radio show.