RTÉ Media Sales has today announced Travel Department as the new sponsor of RTÉ Radio 1’s Sunday with Miriam for a 6-month term.
Broadcasting from 10am every Sunday morning, Miriam O’Callaghan presents one hour of entertaining live interviews, human interest and lifestyle stories as well as the perfect Sunday morning soundtrack. Recent guests on the show include Ronan Keating, Julian Benson, Jojo Moyes, Barry McGuigan and Róisín O’Donnell.
Brokered by Essence Mediacom, the RTÉ Radio 1 sponsorship includes 4 x 10-second sponsor-credited stings per show, sponsor-credited promos in Oliver Callan and Louise Duffy, as well as listen back and homepage sponsorship.
Yvonne Boyle, Marketing & Sales Director at Travel Department said: “At Travel Department, we believe that travel is about connection – meeting new people, exploring incredible places, and making lasting memories. That’s why we’re delighted to partner with Sunday with Miriam, a show that brings people together through inspiring conversations, just as we do through our guided holidays.”
Tara Farrell, Sponsorship Manager at RTÉ Radio, said: “With year-on-year growth of 12,000* listeners, Sunday with Miriam is now the fifth most popular weekend show on RTÉ Radio 1. We are confident Miriam’s audience of 344,000* listeners will welcome the Travel Department.”
-ENDS-
Date: Thursday, 27 February 2025
Image caption: L to R: John Spain, Agency Lead, RTÉ Commercial, James Coughlan, CEO, Travel Department and Yvonne Boyle, Marketing & Sales Director, Travel Department.
Image credit: Paul Sherwood, Coalesce.
Source* JNLR/ MRBI – Jan 24 – Dec 24.
RTÉ Communications: Adam Thibault