RTÉ Kids, in conjunction with the EBU have created an online Roblox experience to attract young new audiences into the Eurovision community. The European Broadcasting Union (EBU) and nine of its member broadcasters have launched ‘My Eurovision Party 2025’ – the first official Eurovision Song Contest experience on Roblox.

An Irish version of the experience will include a bespoke avatar of Irish Eurovision royalty, commentator Marty Whelan. Players can start the ‘My Eurovision Party 2025’ by selecting Ireland as their Eurovision country to represent. They then play an interactive, rhythm-based game, collect ‘Eurohearts’, play musical mini-games, and build custom watch parties to cheer on Ireland’s Eurovision entry EMMY.

During the live Eurovision broadcasts of the Semi-Finals on Tuesday 13 and Thursday 15 May, and the Grand Final on 17 May, the game will become a second-screen companion with real-time updates, performance highlights and in-game celebrations.

The project brings together RTÉ, the BBC (UK), DR (Denmark), France Télévisions (France), NPO/AVROTROS (Netherlands), and SRG SSR (Switzerland), SWR/ARD (Germany), VRT (Belgium) and Yle (Finland).

Suzanne Kelly, Head of Children’s and Young Peoples Content RTÉ said: “RTÉ Kids is thrilled to be making its debut on Roblox and what a project to do it with! Connecting with audiences where they are, is at the core of what RTÉ Kids strives to do, and being able to collaborate with my EBU colleagues and Karta to deliver this experience has been a blast. I’m excited to see what fans think & hope you enjoy!” 

Marty Whelan said: “I’m so excited to be back for my 26th year as Ireland’s Eurovision commentator, and what fun that I have my very own Roblox avatar to get the Eurovision party started online! A special thanks to the team for giving my avatar a Marty moustache to rival my own!” 

EMMY said: “I’m delighted to be a part of the Eurovision Roblox family and it’s so cool to see myself as a character! I can’t wait to see some of the other characters who are taking part across the Eurovision community. I hope you will join the party!” 

Martin Green, Director of the Eurovision Song Contest said: “This partnership opens a new chapter in the Eurovision universe. “We’re bringing the joyful spirit of the world’s largest live music event to a platform where millions of young people already connect, play and express themselves.” 

Developed by immersive entertainment specialists Karta, the experience is now live on the Roblox platform, to offer to Eurovision Song Contest fans, along with the next generation of supporters to fly the flag for their country of choice, customise their own Eurovision watch parties and stay up to date with EMMY and the Irish cohort online. Portals to additional games from the EBU member broadcasters can also be explored.

The experience, available until 30 May, has been built with a robust safety framework, including friends-only chat, live moderation, and ESG-compliant risk protocols developed in collaboration with Roblox and Karta.

Try out the My Eurovision Party 2025 Roblox experience here: http://roblox.com/eurovision  

-ENDS-

RTÉ Communications:
Éadaoin Nic Giolla Chomhaill, Communications Lead, RTÉ | eadaoin.nicgiolla@rte.ie | 0876219781

Notes to Editors 

With an average of more than 97 million daily active users*, Roblox is an immersive gaming and creation platform that offers people millions of ways to be together, inviting its community to explore, create and share endless unique experiences. This collaboration marks a significant step in the EBU’s strategy to evolve the Eurovision brand in immersive, youth-oriented spaces, while maintaining its commitment to creativity, safety, and diversity.

Try out the My Eurovision Party 2025 Roblox experience here: http://roblox.com/eurovision

*1 January– 31 March 2025