Over 2.1 million join the game as The Traitors Ireland takes over the nation
After four suspense-filled weeks, 24 fascinating players and 12 nail-biting episodes, The Traitors Ireland came to a dramatic conclusion this week and audiences stayed loyal right to the end.
Across broadcast and streaming, The Traitors Ireland and companion show The Traitors Ireland Uncloaked have together reached over 2.1 million people on television* to date, with the series generating over 4 million streams to date on RTÉ Player.
Each episode of The Traitors Ireland drew an average audience of 557,000 and a 50% share. (Live + VOSDAL)
The finale of The Traitors Ireland pulled in 732,000 viewers and with 57% share as Oyin, Kelley and Vanessa were crowned winners.
Among younger audiences, the series saw an average 70% share among 18–44-year-olds.
On RTÉ Player, The Traitors Ireland has already racked up 4 million streams, including 89,000 live streams for the finale.
The Traitors Ireland Uncloaked with the behind-the-scenes secrets and banter has 590,000 streams to date, showing the power of companion content and cross-platform storytelling.
Gráinne McAleer, Commissioning Editor, Factual and Documentary Series said, “We are thrilled that each episode of The Traitors Ireland was viewed by so many across linear TV and on the RTÉ Player. We were particularly delighted with the number of 15 -34 year olds who tuned in and with the volume of viewers who also wanted to catch up and hear more on The Traitors Ireland Uncloaked. The series was brilliantly produced by Kite Entertainment and the collaboration between Kite and RTÉ really paid off, reminding viewers that our remit is to entertain as well as inform. The Traitors Ireland would have been nothing without our brilliant Players who threw themselves completely into the game and distracted and entertained the country for the month of September. There was someone for everyone in the cast and we’re really proud of the fact that the audience responded whole-heartedly to that.”
Seán Mac Giolla Phádraig, Managing Editor of Video, RTÉ, said, “The Traitors Ireland is a series that everyone involved can be very proud of. We’ve been particularly delighted to see the strength of talent across the different disciplines that worked for Kite Entertainment to produce the series. It really is a world class production. We’ve also been really pleased to see the passion for and dedication to the series from teams across RTÉ from the Oliver Callan show on RTÉ Radio 1 to the team in RTÉ sales; and from promotions, marketing, social media and communications to technology who all worked really hard to bring our audiences the best possible The Traitors Ireland experience. We ‘re also delighted at the response of audiences to The Traitors Ireland Uncloaked, a co-production between Kite Entertainment and the RTÉ Lab. Both series have set a new benchmark for collaboration between companies in the independent sector and RTÉ and we’re really excited about the potential in this as we continue to build on our offering to our audiences.”
With dramatic gameplay, shocking reveals and a companion show that delivered extra layers of intrigue, The Traitors Ireland has kept the nation guessing and watching.
-ENDS-
Notes to Editors
The Traitors Ireland is produced by Kite Entertainment.
The Traitors Ireland and The Traitors Ireland Uncloaked are proudly sponsored by Very.
*1 min reach figure for The Traitors Ireland (Live + VOSDAL**) (RTÉ One, RTÉ One +1) and The Traitors Uncloaked (Live + VOSDAL) (RTÉ One, RTÉOne+1, RTÉ2, RTÉ2+1, Repeated)
**Live + VOSDAL includes live viewing and time-shifted viewing that took place within the same day as the original broadcast.
All figures quoted are Live + VOSDAL.
The Traitors (Dutch title: De Verraders) was created and developed by IDTV and POSVIDEO, in cooperation with RTL Creative Unit. Since its launch in the Netherlands on RTL 4 in 2021, the format has proved its international appeal with over 30 territories adapting local format versions. Hit international adaptations include Studio Lambert’s multi-Emmy-winning US version for NBC Universal’s streaming service Peacock and their BAFTA winning UK version for the BBC. A successful merchandise line for The Traitors including a board game, card game and apparel wear is also available, and The Traitors Live Experience is now live in London.
A multi-award-winning ratings hit, The Traitors was recently named as K7’s format of the year in 2024 and the format was awarded C21’s International Format Award for Best Host of a Television Format. Previously the Dutch version De Verraders received the Rose d’Or award “Golden Rose” for Best Reality and Factual Entertainment. All3Media International handles tape and format rights and licenses The Traitors IP.
For more information:
Sharon Sorohan, RTÉ Senior Communications Lead,