RTÉ Media Sales has announced Spry Finance as the new sponsor of Marty In The Morning, RTÉ lyric fm, Monday to Friday, from 7am to 10am.
Commencing Monday 13th February and brokered by Javelin, the 6-month RTÉ lyric fm sponsorship includes 7 x 10-second sponsor-credited stings per show as well as podcast and homepage sponsorship.
The launch of the sponsorship coincides with a superb result in the latest JNLR for Marty in The Morning where the show saw an increase of 13,0000* listeners in the past twelve months and is now positioned as the most listened-to show on RTÉ lyric fm.
Ailish McGlew, Head of Marketing at Spry Finance said, “Spry Finance is delighted to sponsor Marty in the Morning on RTÉ lyric FM as we feel it is the perfect fit for our brand and our customers. Our customers believe in living a greater life in later life and Marty brings the joie de vivre that we know is so important to our customers who enjoy the blend of news and travel updates from Marty.”
Tara Farrell, Sponsorship Manager, RTÉ Radio said, “We are thrilled to announce Spry Finance as the show sponsor of Marty In The Morning. This new partnership with Javelin and Spry Finance is a true reflection of the ever-increasing popularity of both Marty In the Morning and RTÉ lyric FM.”
Pictured L-R are Ailish McGlew, Spry Finance and Marty Whelan
*Source: JNLR 2022-4 (Jan- Dec 2022)